Dinamo.

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With a decade under its belt, Dinamo is one of the most celebrated cycling brands in Argentina. Created in 2012 by Luciano Livszyc and Daniel Turner, the brand started from a place of passion and necessity. As urban cyclists, going from one place to another was part of their daily routine; and bike specific gear was fairly rare in Argentina. Dinamo started small, with both owners designing and producing all the bags they offered. Several years later, the Brand flourished into an amazing community of people that loved and build relationships through the product.

At Hueso we believe in blood and tears, we stand strong against the current and we embrace the difficult. Small Brands are just that, nothing comes easy. As owners of your business, it is your responsibility to keep the boat afloat. Being fellow cyclists our connection with their Product was only natural, but on the other hand, their brand, need to be refreshed.

For over 10 years their Wordmark (Logo) and Glyph (ISO) remained unchanged. The product evolved, not only in its design but also its technology. Their community and communication exploded, but still, their entry point to the Brand was old. This limitation became obvious as new products came into line, so we decided to help them bring their whole Brand to the standard set by all of their products.